Alexx Ekubo’s death is more than an entertainment headline. This ADUNAGOW feature argues that Nollywood personalities like him became part of Africa’s soft-power architecture — carrying style, memory, familiarity, and emotional connection to audiences across the continent and diaspora.
Category: People
Africans.Beautiful and Caring.
The New African Soft Power Story Is Happening in Music, Fashion, and Film
African culture is no longer simply breaking through globally. It is building leverage. From Afrobeats growth to fashion’s international runway presence to film’s economic potential, this article argues that music, fashion, and cinema now function as soft power systems that influence tourism, jobs, exports, and Africa’s global image.
Meet the Africans Building the New Diaspora Return Economy
Return is no longer only a slogan or sentimental homecoming. From visa reform to relocation firms to diaspora-focused housing, African builders are creating the service layer that makes reconnection more practical, investable, and economically meaningful for people who want to return, split time, or build a serious footprint back home.
EXCLUSIVE INTERVIEW with ADRIAN DINGISWAYO
From surviving a life-threatening illness to becoming a UN and EU diplomat, Adrian Dingiswayo represents a new generation of African leadership. In this exclusive ADUNAGOW Magazine interview, he shares powerful insights on purpose, impact, and what it truly means to build lasting change across Africa.
Rhode Bath-Schéba Makoumbou Brings Congolese Art to Birmingham’s Roots Festival 2025
Internationally acclaimed Congolese visual artist Rhode Bath-Schéba Makoumbou will showcase her work for the first time in the United Kingdom at Roots Festival 2025 in Birmingham. Known for her powerful sculptures and vibrant paintings, Makoumbou continues her mission to preserve African traditions through art that celebrates the strength and dignity of African women.
Tyla’s VMAs Triumph: South African Star’s Best Afrobeats Win Celebrates Africa’s Global Rhythm
Tyla, the Johannesburg-born singer behind “PUSH 2 START,” took home the Best Afrobeats trophy at the 2025 MTV VMAs, outshining nominees Burna Boy, Rema, Asake, Tems and Ayra Starr. Her victory celebrates Africa’s flourishing music scene and underscores the genre’s growing global influence—and inspires the African diaspora across continents every day.
Wassim Essid: Tunisia’s Teen Sensation Poised to Become Africa’s Table Tennis King
17-year-old Wassim Essid of Tunisia clinched the U‑19 singles title at the inaugural 2025 ITTF Africa Youth Cup, signaling a seismic shift in African table tennis. With skill, grit, and fresh momentum from Lagos, Essid is now marching toward the continent’s pinnacle—one measured, powerful swing at a time.
Victoria Mboko Makes History: Teen with Congolese Roots Defeats Naomi Osaka
18-year-old Victoria Mboko, proudly carrying her Congolese heritage, stunned tennis fans by defeating Naomi Osaka to claim her first WTA title at the Canadian Open. Her victory crowns a historic run, toppling four Grand Slam champions and signaling a new chapter for African excellence on the global sports stage.
Victoria Mboko Shines: Canadian-Congolese Star Breaks Records in Historic Tennis Victory
Victoria Mboko made tennis history this week with a commanding performance that saw her claim a record-setting title on the international stage. At just 18 years old, the Canadian-Congolese star is blazing a trail for African heritage athletes in tennis, combining power, poise, and purpose in every swing.