Advertising Guidelines

Advertising guidelines

Date of Last Revision: January 20, 2011.

Advertising Philosophy

ADUNAGOW Magazine believes that ads should contribute to and be consistent with the overall user experience. The best ads are those that are tailored to individuals based on how they and their friends interact and affiliate with the brands, artists, and businesses they care about. These guidelines are not intended to serve as legal advice and adherence to these guidelines does not necessarily constitute legal compliance. Advertisers are responsible for ensuring that their ads comply with all applicable laws, statutes, and regulations.

Advertising Guidelines

The following guidelines, as well as our Privacy Policy and Terms and Conditions, apply to all ads appearing on ADUNAGOW. Ads that contain, facilitate, promote, or reference a promotion, sweepstakes, contest or competition must also comply with the guidelines of our company.

We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy. These guidelines are subject to change at any time.

  1. Data and Privacy
    1. User data received or derived from ADUNAGOW, including information collected from an ad or derived from targeting criteria, may not be used off of ADUNAGOW without users’ prior express consent (and only to the extent such use isn’t otherwise prohibited under applicable policies).
    2. Any permissible data collection or use of user data must be consistent with ADUNAGOW’s privacy policy.
  2. Ad Creative and Positioning
    All components of an ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad. Ads may not contain audio or flash animation that plays automatically without a user’s interaction. Ads may not position products or services in a sexually suggestive manner. Ads may not contain content that exploits political agendas or “hot button” issues for commercial use. Additionally, ad text must include proper grammar and the use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.

    1. Accuracy
      Ads must clearly represent the company, product, service, or brand that is being advertised and must not contain false, misleading, fraudulent, or deceptive claims or suggest false relevancy to generic offers. Products and services promoted in the ad copy must be clearly represented on the landing page, and the destination site may not offer or link to any prohibited product or service.
    2. Attribution
      Ad text may not assert or imply, directly or indirectly, within the ad content or by targeting, a user’s personal characteristics within the following categories:

      1. race or ethnic origin;
      2. religion or philosophical belief;
      3. age;
      4. sexual orientation or sexual life;
      5. gender identity;
      6. disability or medical condition (including physical or mental health);
      7. financial status or information;
      8. membership in a trade union; and
      9. criminal record.
    3. Destination Sites
      Ads must lead to a functioning landing page that does not interfere with a user’s ability to navigate away from the page.
    4. Targeting
      Ads must always apply appropriate targeting and never use targeting criteria to provoke users. Ads for regulated goods and services (e.g. alcohol and gambling), must abide by all applicable laws, regulations, and industry codes.
  3. Ad Content
    Advertisers must ensure that their ads comply with all applicable laws, regulations and guidelines. All claims in ads must be adequately substantiated. Ads must not offend users. Ads and any offers promoted within ads must not be false, deceptive or misleading or contain spam. Ads must not contain or promote illegal products or services. Ads must not violate the rights of any third parties. The following specific content guidelines apply:

    1. Adult Products
      Ads may not promote the sale or use of adult products or services, including but not limited to toys, videos, publications, live shows, or sexual enhancement products. Ads for family planning and contraception are allowed provided they follow the appropriate targeting requirements.
    2. Alcohol
      1. Ads may not promote or reference alcohol products or services.
    3. Dating
      Ads for adult friend finders or dating sites with a sexual emphasis are not permitted. Ads for other online dating services must adhere to the dating targeting requirements and the name of the product or service must be included in the ad text or image.
    4. Drugs and Tobacco
      Ads may not promote or facilitate the sale or consumption of illegal or recreational drugs, tobacco products, or drug or tobacco paraphernalia.
    5. Gambling and Lotteries
      1. Ads that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are not allowed. Links outside of United States are allowed only with prior approval from ADUNAGOW
      2. Ads that promote offline gambling establishments, such as offline casinos, in accordance with applicable laws and regulations, are generally permitted, provided that ads must be appropriately targeted.
    6. Pharmaceuticals and Supplements
      1. Ads must not promote the sale of prescription pharmaceuticals. Ads for online pharmacies are prohibited except that ads for certified pharmacies may be permitted with prior approval from ADUNAGOW.
      2. Ads that promote dietary and herbal supplements are generally permitted, provided they do not promote products containing anabolic steroids, chitosan, comfrey, dehydroepiandrosterne, ephedra, human growth hormones, melatonin, and any additional products deemed unsafe or questionable by ADUNAGOW in its sole discretion.
    7. Software
      Ads may not contain or link directly or indirectly to a site that contains spyware/malware downloads or any software that results in an unexpected, deceptive or unfair user experience, including but not limited to software which:

      1. “sneaks” onto a user’s system;
      2. performs activities hidden to the user;
      3. may alter, harm, disable or replace any hardware or software installed on a user’s computer without express permission from the user;
      4. is bundled as a hidden component of other software whether free or for an additional fee;
      5. automatically downloads without ADUNAGOW’s express prior approval;
      6. presents download dialog boxes without a user’s action; or
      7. may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right.
    8. Subscription Services
      Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to the following requirements:

      1. Ad text must clearly and conspicuously disclose the recurring billing component (e.g. “subscription required”).
      2. The landing page must:
        1. display the price and billing interval wherever the user is prompted to enter personally identifiable information;
        2. include an unchecked opt-in checkbox; and
        3. include language informing users how to cancel their subscription or membership.
      3. Each of the foregoing must be located in a prominent place on your landing page, as determined by ADUNAGOW in its sole discretion, and should be easy to find, read, and understand.
    9. Unacceptable Business Model
      Ads may not promote a business model or practice that is deemed by ADUNAGOW in its sole discretion to be unacceptable or contrary to ADUNAGOW’s overall advertising philosophy or to any applicable law, including but not limited to multi-level marketing schemes, or advertisements for scams.
    10. Weapons and Explosives
      Ads may not promote the sale or use of weapons, ammunition, or explosives.
  4. Community Standards
    Ads, or categories of ads, that receive a significant amount of negative user feedback, or are otherwise deemed to violate our community standards, are prohibited and may be removed. In all cases, ADUNAGOW reserves the right in its sole discretion to determine whether particular content is in violation of our community standards.

    1. Illegal Activity
      Ads may not constitute, facilitate or promote illegal activity.
    2. Harassment
      Ads may not insult, attack, harass, bully, threaten, demean or impersonate others.
    3. Hate Speech
      Ads may not contain “hate speech,” whether directed at an individual or a group, based on membership within certain categories. These categories include, but are not limited to, race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language.
    4. Minors
      Ads that are targeted to minors may not promote products or services that are illegal for use by minors in their jurisdiction, or that are deemed to be unsafe or inappropriate.
    5. Sex/Nudity
      Ads may not contain adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
    6. Shock Value
      Ads may not be shocking, sensational or disrespectful, or portray excessive violence.
  5. ADUNAGOW References
    Ads may not imply an ADUNAGOW Magazine endorsement or partnership of any kind. Ads linking to ADUNAGOW branded content (including Pages, groups, events, or Connect sites) may make limited reference to “ADUNAGOW” in ad text for the purpose of clarifying the destination of the ad. All other ads and landing pages may not use our copyrights or trademarks (including ADUNAGOW and the ADUNAGOW Magazine Logos) or any confusingly similar marks, except as expressly permitted by ADUNAGOW or with our prior written permission.
  6. Rights of Others
    Ads may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
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